This new feature of Slow Fish 2009 is fully integrated into Slow Food’s educational approach. Often consumers find it hard to buy fish. Though bombarded by messages telling them to eat more seafood for a healthy, balanced diet, in real life things aren’t so simple. Maybe they only know about a few fish species, lack faith at the moment of purchase, or find fish hard to cook, turning to fillets that can be prepared like a slice of meat.
Average annual per capita fish consumption in Europe is around 27 kg, compared to over 66 kg in Japan. In Italy the figure is just under 21 kg, less than the 23 kg of the meat-favoring United States. There are two things to think about. The first is that we are seeing a downward trend in the consumption of fish over the past two years (reliable data dates back to 2007). The other is the limited variety of fish that is actually purchased. Just a few species – like sea bream, swordfish, tuna and bass – dominate the market.
We need to broaden our horizons, making the most of all the many different varieties the sea offers, but always with awareness and knowledge. Knowing how to choose fish is important for our health, our finances and the environment. Recognizing freshness is not enough. Where does the fish come from? Is it the right season? Is it the right size? Slow Fish offers you the opportunity to be guided on an informed and practical shopping trip and to receive useful tips on how to cook your purchases.
You will be accompanied by an expert who will serve as your personal shopper, guiding you around the Slow Fish Market stalls to discover the immense variety of fish that populate the sea, with an emphasis on species that are delicious but not so well known.
The personal shopping service is available for any visitors to Slow Fish who want to learn more about buying and cooking fish.
For more information or to register for a shopping trip, write to: prenotazioni.educazione@slowfood.it
Guided shopping trips around the Slow Fish Market will start from the Daily Food area, on the ground level of Genoa Fiera’s Pavilion B.
Friday, Saturday and Sunday at 11.30 am, 3 pm and 6 pm and Monday at 11.30 am.
Each guided shopping trip lasts about one hour.
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